{"id":3524,"date":"2025-10-07T07:58:48","date_gmt":"2025-10-07T07:58:48","guid":{"rendered":"https:\/\/dev7.base315.net\/non-categorise\/shortcode-memomail-personnalisez-vos-communications\/"},"modified":"2026-03-25T10:40:24","modified_gmt":"2026-03-25T10:40:24","slug":"shortcode-memomail-personnalisez-vos-communications","status":"publish","type":"post","link":"https:\/\/memomail.cloud\/fr\/etudes-de-cas\/shortcode-memomail-personnalisez-vos-communications\/","title":{"rendered":"Shortcode MemoMail: Personnalisez vos communications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3524\" class=\"elementor elementor-3524 elementor-1143\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5bf6e8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"5a5bf6e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11d32790 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"11d32790\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d410da e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"3d410da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-647c2bbb elementor-widget elementor-widget-spacer\" data-id=\"647c2bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730b43ee elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"730b43ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Shortcode MemoMail: Personnalisez vos communications<br><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48793c8f elementor-widget elementor-widget-spacer\" data-id=\"48793c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7172d669 elementor-widget elementor-widget-image\" data-id=\"7172d669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/10\/shortcode-1.webp\" class=\"attachment-large size-large wp-image-3526\" alt=\"\" srcset=\"https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/10\/shortcode-1.webp 750w, https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/10\/shortcode-1-300x150.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354851aa elementor-widget elementor-widget-spacer\" data-id=\"354851aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd07108 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1bd07108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le petit code qui fait toute la diff\u00e9rence dans vos communications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fa2a904 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6fa2a904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-407424dc elementor-widget elementor-widget-text-editor\" data-id=\"407424dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous souhaitez rendre vos e-mails plus efficaces sans passer des heures \u00e0 les personnaliser manuellement?<br>Les shortcodes MemoMail vous permettent d\u2019ins\u00e9rer automatiquement des informations sp\u00e9cifiques dans chaque message, am\u00e9liorant ainsi la pr\u00e9cision et l\u2019engagement.<\/p><p>Gr\u00e2ce \u00e0 nos formules gratuites, m\u00eame les petites \u00e9quipes ou les professionnels ind\u00e9pendants peuvent g\u00e9rer facilement et efficacement leurs communications personnalis\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6535a4 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6e6535a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;H2&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h3&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tCe que vous trouverez dans cet article\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6e6535a4\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6e6535a4\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__6e6535a4\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66a274ef e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"66a274ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51e0dd5 elementor-widget elementor-widget-image\" data-id=\"51e0dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/10\/scarica-pdf-scaled-1-1024x768.webp\" class=\"attachment-large size-large wp-image-1025\" alt=\"\" srcset=\"https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/10\/scarica-pdf-scaled-1-1024x768.webp 1024w, https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/10\/scarica-pdf-scaled-1-300x225.webp 300w, https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/10\/scarica-pdf-scaled-1-768x576.webp 768w, https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/10\/scarica-pdf-scaled-1-1536x1152.webp 1536w, https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/10\/scarica-pdf-scaled-1-2048x1536.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67c97aab e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"67c97aab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-244157fc elementor-widget elementor-widget-heading\" data-id=\"244157fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avez-vous un petit tempo? T\u00e9l\u00e9charger l'article en PDF <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770f40a9 elementor-widget elementor-widget-text-editor\" data-id=\"770f40a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous en avez assez de faire d\u00e9filer? T\u00e9l\u00e9chargez gratuitement la version PDF pour la lire hors ligne et la partager avec vos coll\u00e8gues. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc47b57 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3bc47b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4997b7bb elementor-widget elementor-widget-heading\" data-id=\"4997b7bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><br>Qu'est-ce qu'un shortcode et comment fonctionne-t-il?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34eaf7ff elementor-widget elementor-widget-text-editor\" data-id=\"34eaf7ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un shortcode est un petit fragment de code que vous pouvez ins\u00e9rer dans un e-mail pour y ajouter automatiquement du <strong>contenu personnalis\u00e9<\/strong>. En d&rsquo;autres termes, il vous permet de transformer chaque message en une communication unique et adapt\u00e9e \u00e0 vos besoins, sans avoir \u00e0 le modifier manuellement. <\/p><p>Chaque shortcode peut \u00eatre associ\u00e9 \u00e0 une variable, par exemple:<\/p><ul><li><strong>Nom du destinataire<\/strong><\/li><li><strong>La date d&rsquo;\u00e9ch\u00e9ance d&rsquo;un paiement ou d&rsquo;un service<\/strong><\/li><li><strong>Montants dus<\/strong><\/li><li><strong>Liens personnalis\u00e9s<\/strong><\/li><li><strong>Adresses \u00e9lectroniques ou autres donn\u00e9es sp\u00e9cifiques aux clients<\/strong><\/li><\/ul><p> <\/p><p>Lors de l&rsquo;envoi de l&rsquo;e-mail, le code court est automatiquement remplac\u00e9 par les donn\u00e9es correspondantes, garantissant ainsi que chaque destinataire re\u00e7oive des informations pr\u00e9cises et personnalis\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4cd97e elementor-widget elementor-widget-heading\" data-id=\"6e4cd97e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><br>Comment cr\u00e9er et utiliser des codes courts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb4dd1 elementor-widget elementor-widget-text-editor\" data-id=\"8bb4dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9er un shortcode est facile:<\/p><ol><li>Apr\u00e8s avoir cr\u00e9\u00e9 votre compte MemoMail, rendez-vous dans la section <strong>Shortcodes<\/strong>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e26328 elementor-widget elementor-widget-image\" data-id=\"18e26328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/memomail.cloud\/wp-content\/uploads\/2024\/08\/shortocode-2.webp\" class=\"attachment-large size-large wp-image-1082\" alt=\"\" srcset=\"https:\/\/memomail.cloud\/wp-content\/uploads\/2024\/08\/shortocode-2.webp 750w, https:\/\/memomail.cloud\/wp-content\/uploads\/2024\/08\/shortocode-2-300x150.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a317474 elementor-widget elementor-widget-text-editor\" data-id=\"3a317474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2. Cliquez sur <strong>Cr\u00e9er un shortcod<\/strong>e, donnez un nom \u00e0 votre variable et enregistrez-la.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189b1ea elementor-widget elementor-widget-image\" data-id=\"189b1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/memomail.cloud\/wp-content\/uploads\/2024\/08\/shortocode-1.webp\" class=\"attachment-large size-large wp-image-1080\" alt=\"\" srcset=\"https:\/\/memomail.cloud\/wp-content\/uploads\/2024\/08\/shortocode-1.webp 750w, https:\/\/memomail.cloud\/wp-content\/uploads\/2024\/08\/shortocode-1-300x150.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e04275 elementor-widget elementor-widget-text-editor\" data-id=\"5e04275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3. Le shortcode <strong>appara\u00eetra <\/strong><strong>imm\u00e9diatement <\/strong>dans votre liste et pourra \u00eatre ins\u00e9r\u00e9 dans n&rsquo;importe quel mod\u00e8le d&rsquo;e-mail ou de message. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4de86 elementor-widget elementor-widget-image\" data-id=\"6c4de86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/memomail.cloud\/wp-content\/uploads\/2024\/08\/shortocode-3.webp\" class=\"attachment-large size-large wp-image-1084\" alt=\"\" srcset=\"https:\/\/memomail.cloud\/wp-content\/uploads\/2024\/08\/shortocode-3.webp 750w, https:\/\/memomail.cloud\/wp-content\/uploads\/2024\/08\/shortocode-3-300x150.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5d5bd elementor-widget elementor-widget-text-editor\" data-id=\"8c5d5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Exemples d&rsquo;utilisation dans un courriel:<\/strong><\/p><ul><li><strong>Nom du destinataire:<\/strong> \u00abBonjour [Nom], merci d\u2019avoir choisi nos services!\u00bb<\/li><li><strong>Lien personnalis\u00e9:<\/strong> \u00abCliquez ici pour confirmer votre pr\u00e9sence: [Lien personnalis\u00e9]\u00bb<\/li><\/ul><p> <\/p><p>En combinant les codes courts avec les mod\u00e8les de messages, vous pouvez automatiser la personnalisation \u00e0 grande \u00e9chelle, suivre les r\u00e9sultats et optimiser votre communication par e-mail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8cd3a8 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"7f8cd3a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/10\/esplora-memomail.jpg);\" role=\"img\" aria-label=\"esplora-memomail.jpg\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h1 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tNe manquez jamais une \u00e9ch\u00e9ance\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSimplifiez vos messages gr\u00e2ce aux codes courts et concentrez-vous sur le d\u00e9veloppement de votre entreprise.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/dashboard\/memomail.cloud\/fr\/register\">\n\t\t\t\t\t\tABONNEZ-VOUS GRATUITEMENT\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa1f85b elementor-widget elementor-widget-spacer\" data-id=\"5fa1f85b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e6813d elementor-widget elementor-widget-heading\" data-id=\"64e6813d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Principaux avantages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65eb0f08 elementor-widget elementor-widget-text-editor\" data-id=\"65eb0f08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les shortcodes offrent des avantages r\u00e9els et mesurables qui rendent vos campagnes plus percutantes et professionnelles:<\/p><ul><li><strong>Personnalisation automatique<\/strong>: insertion automatique de donn\u00e9es sp\u00e9cifiques sans modification individuelle de chaque e-mail.<\/li><li><strong>Engagement accru<\/strong>: des e-mails plus pertinents g\u00e9n\u00e8rent davantage d\u2019interactions, de clics et de r\u00e9ponses.<\/li><li><strong>Gain de temps<\/strong>: \u00e9liminez la gestion manuelle des donn\u00e9es, m\u00eame avec de grands volumes de messages.<\/li><li><strong>Efficacit\u00e9 et \u00e9volutivit\u00e9<\/strong>: g\u00e9rer un grand nombre de communications tout en maintenant la qualit\u00e9 et la pr\u00e9cision.<\/li><\/ul><p> <\/p><p>Gr\u00e2ce aux shortcode, vous pouvez g\u00e9rer facilement de gros volumes de communications tout en pr\u00e9servant la coh\u00e9rence et le professionnalisme. Vous gagnez ainsi en rapidit\u00e9 et r\u00e9duisez les risques d&rsquo;erreurs en \u00e9vitant d&rsquo;envoyer des donn\u00e9es incorrectes ou incompl\u00e8tes \u00e0 vos clients. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61328659 elementor-widget elementor-widget-image\" data-id=\"61328659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/09\/Progetto-senza-titolo-18_11zon-1.webp\" class=\"attachment-large size-large wp-image-816\" alt=\"\" srcset=\"https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/09\/Progetto-senza-titolo-18_11zon-1.webp 750w, https:\/\/memomail.cloud\/wp-content\/uploads\/2025\/09\/Progetto-senza-titolo-18_11zon-1-300x150.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c83fee elementor-widget elementor-widget-text-editor\" data-id=\"1c83fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p>Pour mieux comprendre l&rsquo;int\u00e9r\u00eat des shortcodes, voici quelques applications concr\u00e8tes:<\/p><ul><li>Envoi <strong>automatique<\/strong> de <strong>rappels <\/strong><strong>personnalis\u00e9s <\/strong>aux clients<\/li><li><strong>Communications <\/strong>concernant les commandes, les factures ou les \u00e9ch\u00e9ances sp\u00e9cifiques<\/li><li><strong>Courriels <\/strong>de suivi avec des liens et des d\u00e9tails personnalis\u00e9s<\/li><li><strong>Notifications <\/strong>concernant les mises \u00e0 jour ou les promotions cibl\u00e9es<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7098c7f6 elementor-widget elementor-widget-spacer\" data-id=\"7098c7f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508cc853 elementor-widget elementor-widget-heading\" data-id=\"508cc853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimisez vos communications d\u00e8s maintenant<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e82c6 elementor-widget elementor-widget-text-editor\" data-id=\"64e82c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les <strong>shortcode <\/strong>MemoMail am\u00e9liorent non seulement l&rsquo;efficacit\u00e9 de vos e-mails, mais vous font \u00e9galement gagner un temps pr\u00e9cieux, sans compromettre l&rsquo;exp\u00e9rience de vos destinataires.<\/p><p><a href=\"https:\/\/dashboard\/memomail.cloud\/fr\/register\">Cr\u00e9ez <\/a>d\u00e8s maintenant votre compte MemoMail et essayez d&rsquo;ins\u00e9rer votre premier code court: vos communications seront plus rapides, plus pr\u00e9cises et plus professionnelles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shortcode MemoMail: Personnalisez vos communications Le petit code qui fait toute la diff\u00e9rence dans vos communications Vous souhaitez rendre vos e-mails plus efficaces sans passer des heures \u00e0 les personnaliser manuellement?Les shortcodes MemoMail vous permettent d\u2019ins\u00e9rer automatiquement des informations sp\u00e9cifiques dans chaque message, am\u00e9liorant ainsi la pr\u00e9cision et l\u2019engagement. Gr\u00e2ce \u00e0 nos formules gratuites, m\u00eame les petites \u00e9quipes ou les professionnels ind\u00e9pendants peuvent g\u00e9rer facilement et efficacement leurs communications personnalis\u00e9es. Ce que vous trouverez dans cet article Avez-vous un petit tempo? T\u00e9l\u00e9charger l&rsquo;article en PDF Vous en avez assez de faire d\u00e9filer? T\u00e9l\u00e9chargez gratuitement la version PDF pour la lire hors ligne et la partager avec vos coll\u00e8gues. Cliquez ici Qu&rsquo;est-ce qu&rsquo;un shortcode et comment fonctionne-t-il? Un shortcode est un petit fragment de code que vous pouvez ins\u00e9rer dans un e-mail pour y ajouter automatiquement du contenu personnalis\u00e9. En d&rsquo;autres termes, il vous permet de transformer chaque message en une communication unique et adapt\u00e9e \u00e0 vos besoins, sans avoir \u00e0 le modifier manuellement. Chaque shortcode peut \u00eatre associ\u00e9 \u00e0 une variable, par exemple: Nom du destinataire La date d&rsquo;\u00e9ch\u00e9ance d&rsquo;un paiement ou d&rsquo;un service Montants dus Liens personnalis\u00e9s Adresses \u00e9lectroniques ou autres donn\u00e9es sp\u00e9cifiques aux clients Lors de l&rsquo;envoi de l&rsquo;e-mail, le code court est automatiquement remplac\u00e9 par les donn\u00e9es correspondantes, garantissant ainsi que chaque destinataire re\u00e7oive des informations pr\u00e9cises et personnalis\u00e9es. Comment cr\u00e9er et utiliser des codes courts Cr\u00e9er un shortcode est facile: Apr\u00e8s avoir cr\u00e9\u00e9 votre compte MemoMail, rendez-vous dans la section Shortcodes. 2. Cliquez sur Cr\u00e9er un shortcode, donnez un nom \u00e0 votre variable et enregistrez-la. 3. Le shortcode appara\u00eetra imm\u00e9diatement dans votre liste et pourra \u00eatre ins\u00e9r\u00e9 dans n&rsquo;importe quel mod\u00e8le d&rsquo;e-mail ou de message. Exemples d&rsquo;utilisation dans un courriel: Nom du destinataire: \u00abBonjour [Nom], merci d\u2019avoir choisi nos services!\u00bb Lien personnalis\u00e9: \u00abCliquez ici pour confirmer votre pr\u00e9sence: [Lien personnalis\u00e9]\u00bb En combinant les codes courts avec les mod\u00e8les de messages, vous pouvez automatiser la personnalisation \u00e0 grande \u00e9chelle, suivre les r\u00e9sultats et optimiser votre communication par e-mail. Ne manquez jamais une \u00e9ch\u00e9ance Simplifiez vos messages gr\u00e2ce aux codes courts et concentrez-vous sur le d\u00e9veloppement de votre entreprise. ABONNEZ-VOUS GRATUITEMENT Principaux avantages Les shortcodes offrent des avantages r\u00e9els et mesurables qui rendent vos campagnes plus percutantes et professionnelles: Personnalisation automatique: insertion automatique de donn\u00e9es sp\u00e9cifiques sans modification individuelle de chaque e-mail. Engagement accru: des e-mails plus pertinents g\u00e9n\u00e8rent davantage d\u2019interactions, de clics et de r\u00e9ponses. Gain de temps: \u00e9liminez la gestion manuelle des donn\u00e9es, m\u00eame avec de grands volumes de messages. Efficacit\u00e9 et \u00e9volutivit\u00e9: g\u00e9rer un grand nombre de communications tout en maintenant la qualit\u00e9 et la pr\u00e9cision. Gr\u00e2ce aux shortcode, vous pouvez g\u00e9rer facilement de gros volumes de communications tout en pr\u00e9servant la coh\u00e9rence et le professionnalisme. Vous gagnez ainsi en rapidit\u00e9 et r\u00e9duisez les risques d&rsquo;erreurs en \u00e9vitant d&rsquo;envoyer des donn\u00e9es incorrectes ou incompl\u00e8tes \u00e0 vos clients. Pour mieux comprendre l&rsquo;int\u00e9r\u00eat des shortcodes, voici quelques applications concr\u00e8tes: Envoi automatique de rappels personnalis\u00e9s aux clients Communications concernant les commandes, les factures ou les \u00e9ch\u00e9ances sp\u00e9cifiques Courriels de suivi avec des liens et des d\u00e9tails personnalis\u00e9s Notifications concernant les mises \u00e0 jour ou les promotions cibl\u00e9es Optimisez vos communications d\u00e8s maintenant Les shortcode MemoMail am\u00e9liorent non seulement l&rsquo;efficacit\u00e9 de vos e-mails, mais vous font \u00e9galement gagner un temps pr\u00e9cieux, sans compromettre l&rsquo;exp\u00e9rience de vos destinataires. Cr\u00e9ez d\u00e8s maintenant votre compte MemoMail et essayez d&rsquo;ins\u00e9rer votre premier code court: vos communications seront plus rapides, plus pr\u00e9cises et plus professionnelles.<\/p>\n","protected":false},"author":1,"featured_media":3525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-3524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","category-utilisation-pratique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shortcode : le secret pour personnaliser vos e-mails<\/title>\n<meta name=\"description\" content=\"Exploitez la puissance des codes courts et de l&#039;automatisation des e-mails pour optimiser votre marketing et d\u00e9velopper votre entreprise plus facilement et plus rapidement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/memomail.cloud\/fr\/etudes-de-cas\/shortcode-memomail-personnalisez-vos-communications\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shortcode : le secret pour personnaliser vos e-mails\" \/>\n<meta property=\"og:description\" content=\"Exploitez la puissance des codes courts et de l&#039;automatisation des e-mails pour optimiser votre marketing et d\u00e9velopper votre entreprise plus facilement et plus rapidement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/memomail.cloud\/fr\/etudes-de-cas\/shortcode-memomail-personnalisez-vos-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Magazine MemoMail.cloud\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T07:58:48+00:00\" \/>\n<meta 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